Director, YouTube & AVOD

Entertainment One

Job Category: Digital
Requisition Number: DIREC002932
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Posting Details
Posted: August 9, 2021
Showing 1 location
London, LDN WC1E6JA, ENG

Job Details
Entertainment One Ltd. (eOne) is a talent-driven independent studio that specializes in the development, acquisition, production, financing, distribution and sales of entertainment content. As part of global play and entertainment company Hasbro (NASDAQ: HAS), eOne’s expertise spans across film and television production and sales; production, distribution and brand management of kids and family properties; digital content; and immersive and live entertainment. Through its extensive reach and scale, and a deep commitment to high-quality entertainment, eOne unlocks the power and value of creativity.

eOne brings to market both original and existing content, sourcing IP from Hasbro’s portfolio of 1500+ brands, and through a diversified network of creative partners and eOne companies including: international feature film distribution company Sierra/Affinity; Makeready with Brad Weston; unscripted television production companies Renegade 83, Daisybeck and Blackfin; live entertainment leaders Round Room Live; and award-winning emerging content and technology studio Secret Location.

eOne’s Family Brands division is an exciting, fast growing team within the global Hasbro family that specialises in the development, production, distribution and brand management of kid’s entertainment. Key properties in the brand portfolio include international pre-school TV phenomenon Peppa Pig; superhero hit PJ Masks; newly launched pre-school series Ricky Zoom; fashion brands My Little Pony, Equestria Girls and Jem; as well as action-adventure brands Transformers and Power Rangers.


Role summary: 

The Director, YouTube & AVOD will lead our global YouTube team across our Action & Fashion Brands portfolio to maximise exposure and revenues for our brands – feeding valuable data, insights and expertise into overarching brand strategies. The Director will be the go-to YouTube expert for our Action portfolio and proactively seek ways to improve performance, staying ahead of competitors, trends and platform changes. The Director will work with various stakeholders across the business (Brand, Marketing, Content Sales) to maximise opportunities globally and locally, ensuring we have clear rollouts across YouTube and AVOD platforms that feed into wider distribution plans. The Director will manage a team of Senior Managers and Managers who will run day-to-day channel management.


Key responsibilities:

Performance & growth across our Fashion & Action Brands portfolio on YouTube globally
Responsible (directly and indirectly via our YouTube team) for all micro-elements of YouTube channel management and performance
Feed into brand and production strategies – recommend creative and innovative solutions based on YouTube expertise and data
React quickly to any changes on YouTube, adapting our channel strategies to ensure they remain fit for purpose
Create brand-level viewership & revenue forecasts, working closely with VP, YouTube & AVOD and Finance, regularly tracking performance
Direct management Snr. Manager and indirect management of the wider channel management team for Action Brands, ensuring the team have KPIs and goals with clear vision and direction. Ensure the team have the right tools & resources to succeed.
Manage expectations and priorities with stakeholders; ensure team deliverables are met on time and our strategies remain aligned to overall business priorities
Ensure SEO, artwork and monetization policies are set according to best practises
Build relationships with external agencies and explore new opportunities for the business
Work with brand protection and Content ID team to control infringement
Translate data from YouTube into actionable insights
Ongoing review of overall performance with clear storytelling and solutions, sharing with the VP, YouTube & AVOD and stakeholders across Brand, Marketing and Content Sales
Keep ahead of competitors and trends within the Action Brands portfolio

Key Competencies: 

Direct and proven experience managing YouTube channels with excellent knowledge of YouTube best practises and the digital landscape specifically in relation to AVOD
Understanding of key metrics including CPMs, Watch Time and views – comfortable reporting on and forecasting viewership and revenue
Experience managing a team with strong leaderships skills – able to motivate and hold team members accountable with strong EQ
Creativity – able to ‘think outside the box’
Analytical mindset – comfortable analysing data to create actionable insights with clear storytelling
Excellent written and verbal communication skills – able to distil complex YouTube strategies into simple concepts
Experience working in a fast-paced environment with strong organisational skills

What you’ll be a part of:

Taking care: competitive health and dental coverage
Investing in your future: local defined contribution pension plans
Break time: reduced hours in summer
Be inspired: regular film screenings, concerts, and opportunity to get involved in industry events
The office: modern facilities and in-house screening rooms
Build a better world: transcend entertainment to our corporate social responsibility activities. Plan a social event. Promote healthy lifestyles. Go green. Give back.
Grow: develop your career and shape your future

We thank everyone for their interest but only those candidates selected for an interview will be contacted.

Entertainment One is an equal opportunity employer that is committed to supporting diversity and inclusion within our work environment. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

To apply for this job please visit recruiting.ultipro.ca.